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Big Blue Conservation - No more fish in the sea?

People eat alot of fish. In fact, per capita fish consumption has nearly doubled in the last 50 years. The problem is that there may not be any more fish if we continue catching and consuming them at this rate. To calculate how many more fish are left in the ocean, the United Nations Food and Agricultural Organisation measures how many of each species were caught each year. Assuming that fisherman are catching everything they can (and they usually are), the logic goes that fluctuations in the number of fish caught gives a fairly good indication of fluctuations in the fish population.
In order to promote this, Selfridges store’s Ultra Lounge was transformed into an underwater wonderland. It was all in aid of new initiative Project Ocean, spearheaded by Selfridges creative director Alannah Weston, which challenges the public to imagine a world with ‘no more fish in the sea’ and encourages them to buy sustainable varieties. Continuing the theme, Noah and the whale provided the entertainment in the specially created Dive Bar (geddit?) watched by eco-minded celebrities. All in all, the whole event went swimmingly! And above all, the benefits of eating sustainable fish were reinforced, much like we are advising here at Big Blue. Check out our Thailand Seafood Selector Chart here.